Situation: Black Friday is a big sales day for every business. But with so many customers expecting sales and so many stores offering the same boring discounts, how was Steve Madden going to make their stores stand out from the rest?
Solution: Steve Madden broke the mold by keeping everything in their store the regular price but offering every customer a Scratch and Win card worth discounts and free merchandise.
- Number of Cards: 325,000 – 3”x5”
- Prizes: Free shoes, Free handbags & 20%, 30%, 40%, and 50% off merchandise
The Results: To put it simply: “It was the biggest and most successful sales day in the history of our stores!” - Steve Madden, National Footwear Brand
Hearts On Fire
Situation: Hearts on Fire, the world’s most perfectly cut diamond, wanted to boost their fourth-quarter sales. However, their products are never discounted to consumers. So, how could Hearts on Fire increase their premium jewelry sales without having their patrons pay the premium for traditional advertising?
Solution: Hearts on Fire recognized that they could meet their objective of increasing sales by making it their employees’ objective as well. They implemented a Scratch and Win employee incentive program and gave employees a game card for each sale made at specific trunk show events. The program ran on a points system, where accumulated points could be traded for Hearts on Fire merchandise, and each card was worth from 2,000 to 200,000 points with their top prize requiring 500,000 points.
- Number of Cards: 10,000 – CR80
- Prizes: Points redeemable for free Hearts on Fire merchandise for employees only.
The Results: “The program definitely drove sales! Our employees felt it really gave them incentive to perform better and we could see the sales impact in our results!” - Hearts on Fire
Railroad & Industrial Federal Credit Union
Situation: The Railroad and Industrial Federal Credit Union (RIFCU) was facing a lot of competition. People were having difficult times trying to save money and on top of that, banks were trying hard to get their attention and sway them from the credit union. RIFCU needed a promotion to save the credit union their members and convince them to start saving money.
Solution: RIFCU implemented a Scratch and Win game that encouraged members of the credit union to start saving more. They gave each member who made a $100 or more deposit to their account a game card.
- Number of Cards: 5,000 – 3"x5"
- Prizes: 0.25% OFF new auto loan, keychain, pens or tape measure
The Results: “RIFCU saw a 5% increase in share deposits during the promotional period!” - RIFCU