In-store promotions is communicating with your customer base in an attempt to influence them toward buying your products and/or services. It can be used to make a product and/or service known or purchased by customers and clients.
Steve Madden Case Study- In Store Promotions
Situation: Black Friday is a big sales day for every business. But with so many customers expecting sales and so many stores offering the same boring discounts, how was Steve Madden going to make their stores stand out from the rest?
Solution: Steve Madden broke the mold by keeping everything in their store the regular price but offering every customer a Scratch and Win card worth discounts and free merchandise.
Number of Cards: 325,000 – 3”x5”
Prizes: Free shoes, Free handbags & 20%, 30%, 40%, and 50% off merchandise
The Results: To put it simply: “It was the biggest and most successful sales day in the history of our stores!” - Steve Madden, National Footwear Brand