Engaging
Scratch off cards grab your fans' attention because they want to play the game and enjoy being surprised...It's natural human curiosity.
Interactive
People Interact with scratch cards 10x more than coupons, meaning more brand and message exposure. Don't rely on passive marketing methods. Get interactive!
Effective
When people win a prize they want to receive that prize, even if it's the same discount they would get with a coupon. What can we say? People love to win something...anything!
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