Steve Madden - In-Store Promotion
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Situation: Black Friday is a big sales day for every business. But with so many customers expecting sales and so many stores offering
the same boring discounts, how was Steve Madden going to make their stores stand out from the rest?
Solution: Steve Madden broke the mold by keeping everything in their store the regular price but offering every customer a
Scratch and Win card worth discounts and free merchandise.
Number of Cards: 325,000 – 3”x5”
Prizes:
- Free shoes
- Free handbags
- 20%, 30%, 40%, and 50% off merchandise
The Results: To put it simply: “It was the biggest and most successful sales day in the history of our stores!” –Steve Madden,
National Footwear Brand
Manteno Supply Chain - Employee Incentive
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Situation: All companies want their employees to be more productive, happier and safer. Safety is the priority for the
Manteno Supply Chain, and they needed to ensure that their employees were in compliance with the safety regulations put in place
by the company. They also needed to find a way to do this without hurting company morale.
Solution: Manteno Supply Chain decided to give their employees an incentive that would also make safety their priority,
and they did it with a Scratch and Win employee incentive card. They distributed cards when they did safety inspections to all
employees that were in compliance with company regulations.
Number of Cards: 5,000 – CR80
Prizes:
- $1, $3 and $5
- “please try again”, with second chance drawing at company meetings
Results: Manteno Supply Chain saw a 40% increase in safety compliance and increased awareness of regulations among their
employees!
Railroad and Industrial Federal Credit Union – Up-Selling
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Situation: The Railroad and Industrial Federal Credit Union (RIFCU) was facing a lot of competition.
People were having difficult times trying to save money and on top of that, banks were trying hard to get their
attention and sway them from the credit union. RIFCU needed a promotion to save the credit union their members and convince
them to start saving money.
Solution: RIFCU implemented a Scratch and Win game that encouraged members of the credit union to start saving more.
They gave each member who made a $100 or more deposit to their account a game card.
Number of Cards: 5,000 – 3”x5”
Prizes:
- 0.25% OFF new auto loan
- Keychain
- Pens or Tape Measure
- Tote Bag
- Travel Mug
Results: RIFCU saw a 5% increase in share deposits during the promotional period!
