STARadio - Increase Traffic / Raise Awareness
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Situation: Radio and Television stations are in a constant battle for their audience’s attention. So, when STARadio wanted to raise awareness of its affiliates, they needed to find a way that would really get people listening.
Solution: STARadio teamed up with Ayerco gas stations to provide a Scratch and Win game that would attract attention and drive traffic to their partner’s stores.
Number of Cards: 25,000 – 3”x5”
Prizes:
- $250, $100, discounts at sponsor’s locations
- “please try again”, with second chance drawing for $1,000 or Pepsi Prize Package
Results: They got the attention they were looking for. All of their Scratch and Win game cards were redeemed,
a 100% redemption rate! "It was a smashing success. What can I say, people love scratch and wins." –STARadio
Sauk Valley Bank - Increase Store Traffic
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Situation: Banks are constantly competing for customers, especially smaller community banks. There are so many banking options available to people, it’s difficult to get attention. Sauk Valley Bank needed to not only raise awareness, but convince people to visit their locations.
Solution: Sauk Valley Bank used a Scratch and Win promotion to raise awareness and drive traffic to their locations. They passed out Scratch and Win game cards to local businesses and individual customers for a chance to win prizes at their “Customer Appreciation Day”. Customers who didn’t win could give the bank their contact information for an opportunity to win in a second chance drawing.
Number of Cards: 10,000 – CR80
Prizes:
- $50 cash prizes
- Second chance drawing for prizes not redeemed
Results: Sauk Valley Bank saw
well over 1,000 new people in their branches in a single day and opened several new accounts! They even increased their calling list with the second chance drawing. “Everybody loved them, and it was great to see how excited and involved our employees were!” –Sauk Valley Bank
Foster's Food Fair IGA, Supermarket - Increase Sales
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Situation: There are so many supermarket options for consumers and so many expected promotions, Foster’s Food Fair IGA needed something that would make it stand out from the competition and get results!
Solution: Foster’s Food Fair IGA used the "Punch N' Play" Scratch and Win program in 5 stores to grab their customers' attention. They distributed cards for 8 weeks when customers made a purchase and punched out a hole in the Scratch and Win card for the amount. After reaching the maximum amount of $290.00, customers could scratch off the card to redeem their prize.
Number of Cards: 130,000 – CR80
Prizes:
- Cash prizes ranging from $1 to $10,000. Every card was a winner!
Results: They received a 44% redemption rate from customers who purchased the maximum amount! "This was the most successful program to date with 100% of the cards being distributed!" –Foster’s Food Fair IGA
